The computer and peripherals market in Bulgaria is very well developed.  The top 20-25 suppliers dominate a market of about 500 companies. U.S. companies had a 63 percent of the total market in 2002 (58 percent in 2001). They are expected to keep their market share over the next several years but the competition is severe and the Asian players will soon try to take more serious percentage. Computer hardware represents 85 percent of the total market and 80 percent of the import market. Peripherals represent 15 percent of the total market and 20 percent of the import market. These proportions are expected to remain unchanged over the next few years. Hewlett-Packard, IBM, Compaq, Dell, Gateway, Xerox and Cisco continue to be among the market leaders in Bulgaria.
 
The government, state enterprises, large and small commercial enterprises and commercial banks are highly receptive to U.S. computer technology. The total number of computers in Bulgaria is about 500,000. The installed PC home base is 200,000 units, the installed business base is 190,000 units and the installed government administration base is more than 100,000 units.   A conservative 11 percent annual growth is expected over the next couple of years. The growth is expected to come from new market segments like Small and Medium Enterprises, home based units, as well as from continuing needs for computers and peripherals for commercial banks and big infrastructure projects and further information technology needs of the Government administration.     
 
HP holds a market share of 55.3 percent of the total sales of portable computers in Bulgaria, as of the end of June 2003. The company has sold 2.5 times more portable computers in Bulgaria than the total sales of IBM, Fujitsu Siemens, Toshiba and Dell.  

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Source: Materials derived in part or whole by Eastern Michigan University and/or the US Department of Commerce Commercial Service and the Information Communications Technology Team.